The perfume of Taif roses spreads throughout the town of Taif. The flowers, with their brilliant colors that cowl heights and mountains, announce the beginning of the annual Taif rose season, which begins with the beginning of spring, in March, and lasts for 45 days.
The season attracts many rose lovers and fragrance makers from Saudi Arabia and overseas who come to take pleasure in and participate in the actions of the “Taif Rose Festival”, held yearly throughout its harvest season to introduce the tradition of roses and their varied by-products. The competition is linked now to Taif, a metropolis lengthy well-known for its roses.
The Taif rose season doesn’t entail holding celebrations and entertaining and cultural occasions solely; its impression is wider because it constitutes an vital financial useful resource that contributes to supporting native companies by way of the initiatives of the Sustainable Agricultural Rural Growth Programme, which gives funding alternatives that ultimately increase the Taif rose trade and assist improve the cultivation space of those flowers and that, in return, will improve their contribution to the GDP.
The quantity of funding in Taif roses in the Saudi market has reached greater than SAR64 million as rose farms in the Sarawat Mountains in Taif Governorate harvest about 550 million roses yearly.
A basket on the Taif Rose Pageant entered the Guinness World Information as the biggest basket of roses in the world, containing 84,540,000 roses of 26 most interesting sorts.
Greater than 910 farms of Taif roses are unfold in Taif Governorate. About 70 rose factories and laboratories extract and manufacture greater than 80 rose derivatives, principally used for manufacturing fragrance and physique care merchandise, and these take pleasure in huge recognition in the markets, making the Taif rose trade a big issue that promotes the event of the area people, gives job and advertising alternatives, and empowers ladies in the area to work in the commercial subject and develop productive expertise.