With the evolution of expertise, media professionals needs to be outfitted with new expertise to stay related, a high Dubai authorities official stated.
Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, chairman of the Dubai Media Council, stated the media ought to take advantage of of alternatives arising from new applied sciences and work to mitigate challenges that might hamper the business’s growth.
“We seek to accelerate the growth of Dubai’s media sector and enhance its ability to keep pace with rapid changes sweeping the global industry. We firmly believe in the media’s ability to serve as a key partner in driving Dubai’s development,” Sheikh Ahmed stated through the eighth version of the Emirati Media Discussion board (EMF) on Monday.
Main media personalities, heads of UAE establishments, outstanding writers, and intellectuals got here collectively for the occasion held on the Dubai Press Membership.
“Technology is changing the way many sectors operate. Dubai’s advanced infrastructure and capabilities place it in an ideal position to shape a bright future for itself. The media must play a strong role in helping the emirate achieve its objectives,” he added.
‘Rewriting the foundations’
Mona Al Marri, president of the Dubai Press Membership, stated technological developments present the media with distinctive new alternatives for artistic expression.
“Technological evolution is rewriting the rules of the media sector,” Al Marri stated. “Media professionals must stay abreast of new technologies and utilise them to provide engaging and credible content to their audiences. The discussions at the Emirati Media Forum explored how advanced digital technologies such as artificial intelligence can be deployed to raise the competitiveness of the UAE media sector,” she added.
Throughout the occasion, Omar bin Sultan Al Olama, Minister of State for Synthetic Intelligence, Digital Economic system, and Distant Work Functions, shared his experience on speedy technological transformation and its affect on numerous industries, together with the media.
The minister identified that the anticipated financial affect of AI on numerous world sectors within the subsequent 10 years is a staggering $7 trillion. And the UAE is in a powerful place to maximise the advantages of these game-changing applied sciences.
“From an early stage, the country invested in empowering people and developed an integrated strategy for artificial intelligence,” Al Olama stated. “The world’s largest companies in AI and advanced technologies have chosen the UAE as their regional or global headquarters, further cementing the country’s position as a hub of innovation.”
Al Olama stated that Arabic content material represents three per cent of complete on-line content material in a area the place 350 million converse Arabic. “However, AI opens up the possibility of increasing the volume and quality of Arabic content online. The UAE is well-positioned to lead this growth. Generative Artificial Intelligence’ can help the media develop and summarise content in different formats with little human intervention,” he famous.
He cited the use of ‘Computer Generated Images (CGI)’ in movies and films for instance. “In the past, producing such clips required specialised teams and complicated equipment. However, these clips can now be created within seconds with just a few simple commands on a mobile device.”
EMF’s success
The biggest gathering of thought leaders within the UAE media sector, the Emirati Media Discussion board serves as a platform to talk about the present state of the media business, together with print, visible and digital media, and study challenges and alternatives within the business.
Dr Maitha Buhumaid, director of the Dubai Press Membership, stated that by occasions just like the EMF, DPC is eager to foster significant dialogue amongst key media gamers on the most recent developments within the sector domestically and make clear how they’ll embrace new alternatives and overcome challenges.
“We have been honoured to have His Excellency Omar bin Sultan Al Olama as a visitor at this yr’s occasion. His insights and wealthy data on the affect of applied sciences akin to Synthetic Intelligence on the media sector have deeply enriched this yr’s discussions,” he added.
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