AMMAN — The traditional metropolis of Jerash, some 48 kilometres north of Amman, welcomed 122,253 tourists in the primary three months of 2023, marking an over 177 per cent increase in contrast with the identical interval of 2021, based on Director of the Jerash Tourism Directorate, Firas Khatatbeh.
Khatatbeh instructed The Jordan Occasions that town welcomed 44,060 guests in the primary quarter of 2022 and 98,405 guests through the first quarter of 2019.
Recognised as one of many largest and greatest preserved Greco-Roman cities, Jerash accommodates 35 archaeological websites, based on Khatatbeh.
There are presently 47 native tour guides in Jerash, providing excursions in 9 totally different languages, he famous.
Except for its archaeological websites, Jerash governorate is changing into a serious vacationer vacation spot as a result of its pure reserves, various topography and wealthy agricultural landscapes, which characteristic olive bushes which can be a whole bunch of years outdated, he mentioned.
Coping with the big inflow of holiday makers required “tremendous efforts” from staff in the directorate, who intensified inspection excursions in eating places and all different tourism amenities in the governorate, Khatatbeh famous.
The tourism police additionally did an “excellent job” of guaranteeing the security and luxury of each tourists and locals, he added.
Khatatbeh additionally mentioned {that a} web site might be launched quickly to introduce individuals all over the world to the historical past and tradition of Jerash governorate.
The web site will present steerage and knowledge on tourism trails, lodges, eating places and different vacationer sights in order to assist guests organise their journey, he added.
Talking with The Jordan Occasions, Nancy Tayyan, an knowledgeable in vacation spot advertising and marketing and tourism, famous that Jerash has a “rich” historic background, which might be utilised in promotional efforts to draw extra tourists.
She additionally identified that trendy vacation spot advertising and marketing instruments, resembling movie making, in addition to video video games that make use of animation reflecting the background of actual vacationer sights, might be efficient in increasing the demography of potential tourists.
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