Juul agreed to pay $462 million to six states and the District of Columbia to settle costs that it violated quite a few legal guidelines in advertising tobacco merchandise to youth, prosecutors stated Wednesday.
The settlement, introduced by prosecutors from New York, California and 4 different states, follows an earlier $438.5 million Juul settlement with 34 totally different US states and marks the latest black mark on the e-cigarette firm.
“Juul lit a nationwide public health crisis by putting addictive products in the hands of minors and convincing them that it’s harmless — today they are paying the price for the harm they caused,” stated New York Legal professional Normal Letitia James.
James sued Juul in November 2019, alleging the corporate glamorized smoking, devised “fruity, sweet and minty” flavors meant to enchantment to youth and misled customers concerning the security of its merchandise.
The settlement will fund underage vaping abatement applications, whereas additionally including restrictions on merchandise offered at shops and imposing age verification necessities on-line, in accordance to a press launch from James’ workplace.
Juul is also barred from advertising to younger individuals; can not present free samples to customers; and should undertake common retail compliance checks at some shops.
The opposite states becoming a member of the settlement are Colorado, Illinois, Massachusetts and New Mexico.
On its web site Juul described the settlement as “another critical part in our ongoing commitment to resolve issues from the company’s past.”
“With this settlement, we are nearing total resolution of the company’s historical legal challenges and securing certainty for our future.”